Terms of Service

These terms are the agreement between you and Prow for use of prow.app and the Prowproduct. By creating an account or using the service, you accept them. If you are agreeing on behalf of a company, you confirm you are allowed to bind it, and “you” means that company.

Our Privacy Policy is part of this agreement.

Prow is an AI marketing studio. It generates images, video and copy from your briefs, tears down videos you point it at, keeps a library of work and made-for-you videos, watches competitors you nominate (Competitor Spy), and — where you connect accounts — schedules and publishes posts and reports back on how they performed.

The service is delivered over the internet and is provided on a software-as-a-service basis. We may add, change or remove features. If we remove something you rely on materially, we will tell account holders by email.

• You need an account to use the product, and the details you give us must be accurate.
• You are responsible for what happens under your account, including keeping your password safe and controlling who you let use it.
• You must be 16 or older (or the age of digital consent where you live, whichever is higher) and legally able to enter this agreement.
• Tell us at support@prow.app if you believe your account has been used without your permission.

Plans

Prow is sold on monthly subscription tiers plus a free tier. The free tier takes no card. Paid plans renew automatically each month until cancelled. Prices are in US dollars and exclude any sales tax, VAT or GST, which is added where it applies. Payments are processed by Stripe; we never receive your card number.

Credits

Work in Prow is metered in credits. Each plan includes a monthly credit allowance — the figure for each tier is on the pricing page, and that page is the authority on it — and you can dial the allowance up within a plan or buy top-up packs from $12 on any paid plan.

• Plan credits reset each billing cycle and do not roll over. Whatever is left of the monthly allowance at the boundary expires.
• Top-up credits do not expire at the monthly reset. They carry forward for as long as your account stays open, and are spent after the plan allowance.
• Fixed-price jobs show their credit cost before they run. Video and image generation is priced on what the render itself costs, and chat is metered on the tokens a conversation actually uses.
• Credits have no cash value, are not transferable and cannot be exchanged for money.

Storage

Each plan includes media storage — 500 MB on the free tier, 10 GB on every paid plan — and extra blocks can be added for a monthly fee. If you go over your allowance we may stop accepting new uploads and renders until you free space or add more.

Cancelling and changing plan

• You can cancel any time from billing settings. Cancellation takes effect at the end of the paid period; you keep access until then and are not charged again.
• Upgrades take effect immediately and are prorated. Downgrades take effect at the next renewal.
• If a payment fails we may suspend paid features until it clears.
• We may change prices. Existing subscribers get at least 30 days’ notice by email before a change affects their renewal.

Refunds

You can have your money back within 7 days of a purchase — a plan subscription or a credit pack — as long as the paid credits that purchase granted are still unused. Write to support@prow.app and we refund it in full.

• A stray message is not usage. Trivial use of the credits does not cost you the refund. That call is ours to make, and we are reasonable about it — ask.
• Ask from the email on your Prow account. We match refunds by account, not by the card or the address on the Stripe receipt, so a request from anywhere else is one we cannot act on.
• Refunds go back to the original payment method. We send it as soon as we agree it; banks typically post it within 5 to 10 business days.
• A refund takes the credits back. Refunding a purchase removes the credits it granted. If some of them were already spent, any refund is proportional to what is left, at our discretion.
• Past 7 days, or once the credits are spent, fees already paid are non-refundable except where the law requires otherwise — the work those credits paid for has already been done. If something went wrong on our side, write to support@prow.app anyway: we would rather fix it than argue about it.
• Nothing here removes a statutory right you have as a consumer where you live.

The same rules in plainer words, with the buttons named, are on the Refunds & Cancellations page.

Everything you upload or type — product photos, reference video, brand material, briefs — stays yours. You keep all rights in it.

You give us the permission we need to run the service on it: to store it, process it, and send it to the model providers and platforms described in our Privacy Policy so that we can generate what you asked for and publish where you told us to. That permission exists for the purpose of operating the service for you and for no other purpose, and it ends when you delete the content or close your account.

You promise you have the rights to whatever you put in — including the rights to any person, brand, logo, music or footage in it — and that using it through Prow breaks no law and no agreement you are under.

As between you and us, the images, video and copy Prow generates for you are yours to post, edit, and use commercially, to the fullest extent the underlying model providers’ licences allow. We claim no ownership of your outputs.

Two honest limits on that:

• Generation is not exclusive. AI models can produce similar output for different people from similar prompts. We cannot promise your output is unique, and nobody can.
• Copyright in AI output is unsettled. In several countries purely machine-generated material may not attract copyright at all. We make no representation about what protection any given output carries.

Your use of generated content is also subject to the terms of the model providers we route through, and to the rules of whatever platform you publish it on. You are responsible for checking the output before it goes out — Prow shows you every render before anything is published.

You must not use Prow to:

• Break the law, or produce content that is illegal where it will be seen.
• Impersonate a real person or organisation, or generate a likeness or voice of a real person without their permission. Synthetic presenters are for characters you have the right to use — not for putting words in a real person’s mouth.
• Produce sexual content involving minors, content that sexualises real people without consent, or content that harasses, defames or incites violence against anyone.
• Make deceptive claims — fake endorsements, fabricated reviews, invented health or financial results, or advertising that would mislead a reasonable buyer.
• Infringe anyone’s copyright, trade marks or other rights, or upload material you do not have the rights to.
• Scrape or monitor content that is private, gated, or behind a login; Competitor Spy is for publicly available material only.
• Resell, sublicense or white-label the service, or use it to build a competing product.
• Circumvent credit metering, plan limits or rate limits, probe the service for vulnerabilities without permission, or disrupt it for other users.
• Post through the service in breach of a social platform’s own rules — including their rules on disclosing AI-generated media.

You are responsible for anything published through your connected accounts, whether you queued it yourself or asked the agent to.

When you connect a social account, you authorise Prow to act on it as you direct — writing, queueing, scheduling and publishing posts, and reading back performance figures. You can disconnect at any time.

Those platforms are not ours. Their terms govern your account with them, they can change their APIs or rate limits without notice, and they can remove content or suspend accounts for their own reasons. The same is true of the model providers behind generation. We are not responsible for a third party’s decisions, outages or changes, and a failure on their side is not a breach of this agreement by us.

We work to keep Prow available, but we do not offer an uptime guarantee on these terms. The service can be interrupted by maintenance, by a provider outage, or by a failure at one of the platforms we depend on. Features marked beta or preview may change or disappear, and should not be relied on for anything critical.

You can close your account at any time — email support@prow.app. We can suspend or terminate an account that breaks these terms, that puts the service or other users at risk, or where we are required to by law. Where it is reasonable to do so, we will warn you first and give you a chance to put it right.

On termination your right to use the service stops, unused credits are forfeited, and your workspace content is deleted on the schedule in our Privacy Policy. Export anything you want to keep before you close the account. The sections on your content, generated content, disclaimers, liability and governing law survive termination.

The service is provided “as is” and “as available”. To the fullest extent the law allows, we disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement.

AI output can be wrong. Models invent facts, misread images, and produce material that does not suit your brand. Prow is a tool, not a guarantee: we do not warrant that generated content is accurate, original, compliant with advertising rules, or fit for any particular campaign, and we do not promise any level of marketing performance, reach or revenue. Reviewing what you publish is your job.

To the fullest extent the law allows, neither party is liable for indirect, incidental, special or consequential losses, or for lost profits, lost revenue, lost goodwill or lost data, however caused.

Our total liability arising out of or relating to this agreement is limited to the greater of (a) the fees you paid us in the twelve months before the event giving rise to the claim, and (b) one hundred US dollars.

Nothing in these terms excludes liability that cannot legally be excluded — including for fraud, or for death or personal injury caused by negligence.

You will defend and indemnify Prow against claims, damages and reasonable costs arising from your content, from content you published through the service, or from your breach of these terms or of any law.

These terms are governed by the laws of England and Wales, without regard to conflict-of-laws rules, and the courts of England and Wales have exclusive jurisdiction over any dispute — except that either party may seek injunctive relief wherever it is needed.

If a provision of these terms is unenforceable, the rest stays in force. Not enforcing something once does not waive it. You may not assign this agreement without our consent; we may assign it as part of a merger or sale of the business.

We may update these terms as the product changes. The date at the top is the current version. For material changes we will give account holders notice by email before they take effect, and continuing to use the service after that date means you accept the new version. If you do not, cancel before it takes effect.

Questions about these terms, billing or your account: support@prow.app.

These terms are written in plain language on purpose, and they describe how the product actually works. They are not legal advice and they have not been reviewed by a law firm.